SEO (Search Engines Optimization)
• SEO (Search Engines Optimization) is the solution to improving a website’s search engine compatibility by more effectively formatting site code, structure, and content to maximize targeted keyword exposure for improved organic listings and high ranking, ensuring you get the right audience.
• Search Engines such as Google, Yahoo or MSN, provide the results to millions of queries each day and statistics show that more than 75% of visitors arrive to a website using a local search engine and once your website is well optimized, traffic can increase dramatically.
• Search Engines Optimization is a tedious process and it could take months before results are shown.
• Using various techniques, our team can speed up the process in getting your website into the search engines, in turn achieving high rankings based on the factors below:
SEO On-Page Factors
• Page Title
• Page headings
• Page copy
• Outbound links
• Keywords in URL and domain name
• Internal link structure and anchors
• Meta Description
• Alt and links title tags
• Page structure consideration
SEO External Factors
• Quality, quantity and relevance of inbound links
• Link churn
• Link acquisition rate
• Link anchor text and surrounding copy
• Reciprocal links
• Number of links on a page
• Semantic relationships among links on a page
• Web standard compliance
An important part of SEO (search engines optimisation) is Page Title, a string of text defined by contents of the title element in the head section of the HTML document.
This is the part that you can see at the top-left corner of your browser called The Title Bar. Also can be seen at the bottom of your screen as a tab.
Very significant for search engines, as is the part that will stand out on the result page (headline of a search engine) being the link to your website and will also have the search keywords.
Is highly recommended that all pages have a unique Page Title, must be accurate , keyword rich, relevant to the page content, avoid stop words as: the, and, for, a, etc…, avoid keyword stuffing as it could get you penalised.