Search Engine Marketing (SEM) • Search Engine Marketing (SEM), is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages. • SEM methods include: Search Engine Optimization (SEO), paid placement (e.g. Google AdWords, Yahoo! Search Marketing), paid inclusion (e.g. Yahoo Directory) or pay-per-click (PPC) advertising. • PPC (pey-per-click) is the quickest … Continue reading Search Engine Marketing